Do you ever write stories that have negative connotations or do you gloss over them and only focus on the positive?
As Travel Writers our loyalties lie with the Traveler NOT the Destination or service provider.
“Your job is to evaluate and test the service or Destination such as the store owner who hires ‘secret shoppers’ to evaluate the staff.”
The reason for this is two-fold:
1. It sheds light on the hows and whys of improvement.
2. It shows you respect your audience; the reason we write in the first place!
“Your job as a Travel Writer is to be truthful. Although you might not be employed by a media outlet that mandates how you practice your craft you are still bound by writers ethics.”
Leave the fabrications to the powers that be.
As a Travel Writer the most important thing for you to remember is you are not selling a Destination but sharing an experience; based on that alone your audience will decide if they want to buy and, the company or Destination will appreciate your honesty and decide what changes, if any, need made based on your review.
If you hone your words respectfully and honestly, you will become a trusted and valued writer.